Jay is the founder and president of Covenant Calls, LLC and sole owner of Steenhuysen Associates. He has consulted with numerous national non-profit and charitable organizations for more than 20 years – effectively refining and refocusing their gift planning, major gift, and marketing programs to meet the needs of donors at all wealth levels. His unique expertise in understanding, applying, and teaching the strategies and tactics that motivate philanthropic giving is based on his extensive work with major donors.
As the National Director of Philanthropic Services for the wealth management firm myCFO, Jay worked with individuals, families, and businesses to identify and develop their philanthropic interests and find ways to express those interests through charitable giving. He was responsible for the development of Brown University’s philanthropic planning program within the principal gifts department. He also served as private giving counsel for the most significant donors of World Vision, an international relief and development organization, and directed that organization’s Gift Planning Program, including all aspects of marketing and solicitation of planned gifts.
Jay created The Strategic Gift System, a training curriculum for planned and major gift fundraisers that empowers major and planned giving staff to connect with donors, discover their agendas, and act accordingly. He also developed the Philanthropy Coach training program to equip financial planning professionals with strategies and tools to help their clients integrate philanthropy into their estate planning in broader and deeper ways.
Jay is the chair-elect for the Partnership for Philanthropic Planning. He speaks regularly at fundraising conferences, is widely published, and is recognized as one of the leading major gift and gift planning experts in the country.
Jay holds a BA from Seattle Pacific University, an MA in theological studies from Gordon Conwell Theological Seminary, and an MBA from Pepperdine University.